Ride the digitalization and industry transformation wave in the retail sector with our E-Commerce and Retail Management specialization. Learn skills in data analytics, e-commerce and omni-channel management. The specialization will gear you up for regional and global career advancement opportunities in the retail industry.
As terms like omnichannel, eCommerce, retail, and point-of-sale increasingly become more synonymous with seamless customer shopping experiences, retailers are looking for complete end-to-end solutions that integrate their webstore with their brick-and-mortar stores without having to manage multiple databases. And while retailers are realizing the benefits of integration, some are questioning its perceived challenges and limitations.
E Commerce is growing day by day in both B-to-B and B-to-C context. Retailing industry including Fashion Retail and Grocery retailing have caught on to the bandwagon and have begun to offer E trading or Online Shopping. In the early 1990s we saw Companies setting up websites with very little understanding of E Commerce and Consumer behaviour. E commerce as a model is totally different from the traditional shopping in all respect. All Companies have fast realised the need to have E commerce strategy separately but as a part of overall Retail Strategy.
Retail Strategy involves planning for the business growth keeping in view the current market trends, opportunities as well as threats and building a strategic plan that helps the Company deal with all these external factors and stay on course to reach its goals. Further the Retail business strategy is concerned with identifying the markets to be in, building the product portfolio and band width coupled with brand positioning and the various elements of brand visibility and in store promotions etc. Business operations are more or less standard and proven models that are adapted as best practices.